HOW SHOULD PLASTIC RECYCLATES LOOK LIKE TO BE PERCEIVED AS SUSTAINABLE: A FIRST EXPLORATION

Abstract Notwithstanding the positive environmental impact of recycled plastics, they are only scarcely used in new designs due to unfamiliarity and lack material identities. This research aims touch upon sensorial attributes that characterise sustainable perception plastics. Understanding this would allow respond trend living by offering materials successfully perceived as sustainable, could support identity building each specific plastic material. Three activities were executed explore (i) designerly understanding plastics; (ii) consumer influence perception; (iii) these towards materials. Five variables found interfere with participants: A weaker colour intensity, use colourless colours, a rougher texture, speckled structure usage matte gloss can give look Further should detail variables, its limitations try make defined guidelines avoid greenwashing.